client Corpag Group
Concept and copy: Herbert van Hoogdalem | Professional Outsider
Content and copy: Eske van Egerschot | IKYN
The Corpag Group was looking for a new visual identity matching their new ideas and plans for the future. Herbert van Hoogdalem came up with the concepts and creative side of the content. Eske van Egerschot did the fact checking and wrote the plans. Their logo was based on the actual building the company was started from so it was important to keep that legacy. I made it more dynamic and open to emphasize the human side of the company. With their new pay off being 'The House Of Human Capitol' it brings it all together.